Poinsettia Bowl Television Ratings Jump 38 Percent
Jan. 5, 2008
ANNAPOLIS, Md.--Television ratings for the Dec. 20 Poinsettia Bowl between Navy and Utah jumped 38 percent from the year before going from a 1.45 for last year's TCU-Northern Illinois game to a 2.00 this year. The 38 percent increase is the second highest ratings jump for any bowl game this year. The Music City Bowl had the highest ratings increase, jumping 80 percent (2.23 to 4.02) from the year before.
The Poinsettia Bowl drew better television ratings than six other bowl games despite the game not starting until 9 p.m. Eastern time: the New Orleans Bowl (1.63, Memphis vs. Florida Atlantic), the New Mexico Bowl (1.96, Nevada vs. New Mexico), the Hawaii Bowl (1.47, East Carolina vs. Boise State), the Independence Bowl (1.90, Alabama vs. Colorado), the Armed Force Bowl (1.99, California vs. Air Force) and the Humanitarian Bowl (0.77, Fresno State vs. Georgia Tech).
Navy played in the Meineke Car Care Bowl last year against Boston College and drew a rating of 3.87. This year's Meineke Car Care Bowl game between Wake Forest and Connecticut drew a 3.74, a drop of three percent.
This marks the fifth-consecutive year that Navy has increased the television ratings for the bowl game it was playing in or for the time slot from the previous year.