Expanded Social Media for Army-Navy Game Presented by USAA
Nov. 1, 2012
ANNAPOLIS, Md. - The Army-Navy Game Presented By USAA, already the top football rivalry game in the country, will have an expanded presence on Social Media, leading up to and following the annual service academy matchup.
The Army-Navy Game, will take place at Lincoln Financial Field in Philadelphia on Dec. 8 with kickoff set for 3 p.m.
Now, fans will have the opportunity to follow and participate in a host of new initiatives surrounding the event.
Twitter, Facebook, Tumblr, Instagram, Pinterest and YouTube will all be utilized to showcase this rivalry in the weeks leading up to the game as well as on gameday itself.
Scavenger hunts and trivia contests, online polls, blog posts, online chats, interaction and spirit video contests and photo submission elements are all part of the new initiatives.
Fans are encouraged to use the hash tag #ArmyNavy in all their Social Media discussions.
Beginning on Nov. 8, items will be hidden in and around the host city. Clues will be tweeted from @Army_Navy_Game and listed on facebook.com/ArmyNavyFootballGame each day. When fans find the items, they are encouraged to tweet a photo to @Army_Navy_Game or email a photo to email@example.com. The name of each day's winner will then be entered in a random drawing to receive four tickets to this year's game, four on-field, pregame passes and a parking pass.
A trivia contest will begin on the same day. Questions will be tweeted and listed on the Army Navy Football Game Facebook page beginning 30 days before the game. The names of those submitting correct answers will be entered into a drawing for four tickets to this year's game, four pregame on-field passes and a parking pass. Fans can submit one answer each day.
Fans will also have an opportunity to participate in the popular spirit videos around the football game. Fans can send their spirit videos to armynavyfootballgame.com and they will be posted to youtube.com/ArmyNavyFootballGame. A winning video from both Army and Navy will be chosen and played on the Lincoln Financial Field video board during the game. The producer of the winning video from each side will be given two tickets to this year's game, two pregame on-field passes and a parking pass.
Fans are encouraged to send in their photos as well to be used in Facebook albums and Pinterest boards. Spirit photos, game action, memories of the game and other pertinent photos can be sent to firstname.lastname@example.org.
A memories section will be added to Tumblr and armynavygame.com allowing players, fans and coaches to share their memories of the rivalry.
The armynavygame.com website will begin listing fan polls, with a new question posted each week, on Nov. 8.
A host of folks associated with the game, including current and former players, will be available for on-line chats leading up to the game and on the day of the contest as well.
In addition to the game lead up, a host of activities are planned for during and after the game.
A Social Media Center will be established in the fanfest area at HeadHouse Plaza at Lincoln Financial Field and photo and Twitter contests and scavenger hunts will be conducted in the fanfest area and around the stadium on gameday.
Following the game, flip-cam coverage of the many events surrounding the game will be provided by players, cadets and midshipmen as well as fans that submit clips.
Facebook albums and Pinterest boards will be built during the game as well with fans encouraged to submit their photos for inclusion throughout the day. Fans can interact at @Army_Navy_Game as well.
Army Navy Social Media
Hash tag: #ArmyNavy