Academies, USAA Build Web Experience for Army-Navy Game
Nov. 23, 2009
SAN ANTONIO, Texas - The greatest rivalry in sports has a new home on the Web.
The site www.armynavygame.com celebrates the history, rivalry and patriotism long associated with "America's Game." USAA led the effort as part of its 10-year presenting sponsorship of the Army-Navy Game and was assisted by digital marketing agency Critical Mass.
The online experience allows visitors to vote for their team, view player rosters, including quotes from the players, and real-time fan chatter. Historical photos, program covers, archived video and game recaps are easily viewed through an interactive timeline allowing fans to learn about every game since the rivalry began in 1890.
"The site provides the first-ever single destination for all things about the Army-Navy game," said Army Director of Athletics Kevin Anderson. "It allows users to experience the essence of the greatest rivalry in sports and the 110 years of rich history and pageantry of America's game."
USAA, a premier provider of insurance, banking, investments, retirement and advice for the military and their families, was selected in July by the Academies as the game's presenting sponsor through 2018.
"The Web site shows fans everywhere why the Army-Navy Game is more than just a football game," said Naval Academy Director of Athletics Chet Gladchuk. "It brings to life what really sets this game apart from any other football game - what really makes it America's game."
For those wanting to feel more like they are part of the game and show their spirit, the site hosts an online store with merchandise including mugs, ball caps, T-shirts and more.
The site gives visitors a rare behind-the-scenes glimpse at "spirit spots;" a collection of videos produced by the cadets and midshipmen to fuel the rivalry off the field. Before YouTube, the videos were rarely viewed by those not attending one of the two academies or the game itself.
Besides feeling and looking like you're at the game, the site also gives visitors the opportunity to share messages of thanks to service men and women in the Heroes section of the site.
"USAA is very honored to be chosen by the Academies as the presenting sponsor of the Army-Navy Game," said retired Navy Rear Admiral John Townes, Vice President for Military Affairs at USAA and a graduate of the U.S. Naval Academy. "Armynavygame.com reflects our commitment to the military and the game, and furthers what we feel is an already fantastic relationship."
The Army-Navy Game presented by USAA, is set to be played at 2:30 EST, Dec. 12, in Philadelphia. The game will be carried on CBS and broadcast around the globe on American Forces Radio and Television Service as well as the Army and Navy family of networks.